{"id":120000,"date":"2015-02-16T17:23:37","date_gmt":"2015-02-16T16:23:37","guid":{"rendered":"https:\/\/joyana.fr\/?p=20000"},"modified":"2015-02-16T17:23:37","modified_gmt":"2015-02-16T16:23:37","slug":"packaging-wheat-is-wheat-is-wheat-peddy-mergui","status":"publish","type":"post","link":"https:\/\/www.joyana.fr\/ja\/packaging-wheat-is-wheat-is-wheat-peddy-mergui\/120000\/","title":{"rendered":"Packaging WHEAT IS WHEAT IS WHEAT par Peddy MERGUI"},"content":{"rendered":"<p><strong>WHEAT IS WHEAT IS WHEAT<\/strong> est un travail r\u00e9alis\u00e9 par le designer <strong>Peddy Mergui<\/strong>, qui imagine les <strong>packagings<\/strong> de produits du quotidien, brand\u00e9s par des marques de luxe comme Apple, Nike, Versace, Prada&#8230;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-baby_f_1.png?ssl=1\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-20001\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-baby_f_1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI baby_f_1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>Peddy Mergui<\/strong> imagine ces packagings de produit comme des \u0153uvres d&#8217;art, et ce travail ne doit surtout pas \u00eatre consid\u00e9r\u00e9e comme une critique envers les marques repr\u00e9sent\u00e9es. Le designer explore ici les limites \u00e9thiques dynamiques et souvent floues de conception au sein de la culture de consommation. Avec le lait par Apple, le beurre par BVLGARI, la farine par Prada, le caf\u00e9 par Cartier, le lait maternel par Chanel, les fruits par Nike, les noodles par Burberry, l&#8217;huile par Benetton, les pages par Ferrari, le salami par Louis Vuitton, le petit beurre par D&amp;G, le sel et poivre par Hermes, le riz par HSBC, ou enfin le yaourt par Tiffany&amp;Co&#8230;<\/p>\n<p style=\"text-align: justify;\"><strong>WHEAT IS WHEAT IS WHEAT <\/strong>provoque avec humour, nous fait r\u00e9fl\u00e9chir \u00e0 l&#8217;importance du <strong>packaging<\/strong> sur notre consommation au quotidien&#8230; On peut aussi se poser la question : Est-ce que ces produits seraient vendus plus cher avec un tel packaging ? &#8230;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-butter1.png?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone size-full wp-image-20005\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-butter1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI butter1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-coffee1.png?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone size-full wp-image-20008\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-coffee1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI coffee1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-eggs1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20011\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-eggs1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI eggs1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-flour1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20014\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-flour1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI flour1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-frui1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20017\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-frui1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI frui1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-noodles1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20023\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-noodles1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI noodles1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-olive1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20026\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-olive1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI olive1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-pasta1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20029\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-pasta1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI pasta1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-petiber2.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20033\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-petiber2.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI petiber2\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-pickles1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20034\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-pickles1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI pickles1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-products_12.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20036\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-products_12.png?resize=590%2C300&#038;ssl=1\" alt=\"PEDDY MERGUI products_12\" width=\"590\" height=\"300\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-rice1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20037\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-rice1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI rice1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-salami3.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20042\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-salami3.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI salami3\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n\n<p><a href=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-yogurt1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20043\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-yogurt1.png?resize=700%2C500&#038;ssl=1\" alt=\"PEDDY MERGUI yogurt1\" width=\"700\" height=\"500\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">En savoir + sur <a href=\"http:\/\/www.peddymergui.com\/peddy-mergui\/\" target=\"_blank\"><strong>Peddy MERGUI<\/strong><\/a><\/p>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>WHEAT IS WHEAT IS WHEAT est un travail r\u00e9alis\u00e9 par le designer Peddy Mergui, qui imagine les packagings de produits du quotidien, brand\u00e9s par des marques de luxe comme Apple, Nike, Versace, Prada&#8230;<\/p>\n","protected":false},"author":3,"featured_media":120020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"aside","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[905,1145],"tags":[10,884,1958],"class_list":{"0":"post-120000","1":"post","2":"type-post","3":"status-publish","4":"format-aside","5":"has-post-thumbnail","7":"category-deco-design","8":"category-packaging","9":"tag-luxe","10":"tag-packaging","11":"tag-peddy-mergui","12":"post_format-post-format-aside","13":"entry"},"featured_image_urls":{"full":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,false],"thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=389%2C278&ssl=1",389,278,true],"medium_large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,true],"large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,true],"1536x1536":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,true],"2048x2048":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,true],"featured-thumb":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=700%2C500&ssl=1",700,500,true],"ab-block-post-grid-landscape":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=600%2C400&ssl=1",600,400,true],"ab-block-post-grid-square":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=600%2C500&ssl=1",600,500,true],"author-pro-image":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=360%2C500&ssl=1",360,500,true],"slider":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=700%2C400&ssl=1",700,400,true],"woocommerce_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=450%2C450&ssl=1",450,450,true],"woocommerce_single":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,true],"woocommerce_gallery_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=180%2C180&ssl=1",180,180,true],"sow-carousel-default":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=272%2C182&ssl=1",272,182,true]},"post_excerpt_stackable":"<p>WHEAT IS WHEAT IS WHEAT est un travail r\u00e9alis\u00e9 par le designer Peddy Mergui, qui imagine les packagings de produits du quotidien, brand\u00e9s par des marques de luxe comme Apple, Nike, Versace, Prada&#8230;<\/p>\n","category_list":"<a href=\"https:\/\/www.joyana.fr\/ja\/category\/deco-design\/\" rel=\"category tag\">DECO-DESIGN<\/a>, <a href=\"https:\/\/www.joyana.fr\/ja\/category\/deco-design\/actualite\/packaging\/\" rel=\"category tag\">Packaging<\/a>","author_info":{"display_name":"Jo Yana","author_link":"https:\/\/www.joyana.fr\/ja\/author\/joyana\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,false],"thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=389%2C278&ssl=1",389,278,true],"medium_large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,true],"large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,true],"1536x1536":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,true],"2048x2048":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,true],"featured-thumb":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=700%2C500&ssl=1",700,500,true],"ab-block-post-grid-landscape":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=600%2C400&ssl=1",600,400,true],"ab-block-post-grid-square":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=600%2C500&ssl=1",600,500,true],"author-pro-image":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=360%2C500&ssl=1",360,500,true],"slider":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=700%2C400&ssl=1",700,400,true],"woocommerce_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=450%2C450&ssl=1",450,450,true],"woocommerce_single":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?fit=700%2C500&ssl=1",700,500,true],"woocommerce_gallery_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=180%2C180&ssl=1",180,180,true],"sow-carousel-default":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2015\/02\/PEDDY-MERGUI-milk1.png?resize=272%2C182&ssl=1",272,182,true]},"post_excerpt_stackable_v2":"<p>WHEAT IS WHEAT IS WHEAT est un travail r\u00e9alis\u00e9 par le designer Peddy Mergui, qui imagine les packagings de produits du quotidien, brand\u00e9s par des marques de luxe comme Apple, Nike, Versace, Prada&#8230;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.joyana.fr\/ja\/category\/deco-design\/\" rel=\"category tag\">DECO-DESIGN<\/a>, <a href=\"https:\/\/www.joyana.fr\/ja\/category\/deco-design\/actualite\/packaging\/\" rel=\"category tag\">Packaging<\/a>","author_info_v2":{"name":"Jo Yana","url":"https:\/\/www.joyana.fr\/ja\/author\/joyana\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging WHEAT IS WHEAT IS WHEAT par Peddy MERGUI | DECO-DESIGN<\/title>\n<meta name=\"description\" content=\"WHEAT IS WHEAT IS WHEAT est un travail r\u00e9alis\u00e9 par le designer Peddy Mergui, qui imagine les packagings de produits du quotidien, brand\u00e9s par 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