{"id":105732,"date":"2011-01-26T13:44:45","date_gmt":"2011-01-26T12:44:45","guid":{"rendered":"https:\/\/joyana.fr\/?p=5732"},"modified":"2011-01-26T13:44:45","modified_gmt":"2011-01-26T12:44:45","slug":"interview-ora-ito-stepevi-tapis","status":"publish","type":"post","link":"https:\/\/www.joyana.fr\/ja\/interview-ora-ito-stepevi-tapis\/105732\/","title":{"rendered":"MAISON & OBJET 2011 : Interview ORA \u00cfTO"},"content":{"rendered":"

A l’occasion du salon Maison & Objet 2011<\/strong><\/a>, STEPEVI<\/strong> pr\u00e9sentait sa collection de tapis PARQUET<\/strong>, dessin\u00e9e par Ora \u00cfto<\/strong><\/a> – qui a gentiment accept\u00e9 de r\u00e9pondre \u00e0 quelques questions…<\/p>\n

\"\"<\/p>\n

.<\/span><\/h1>\n

INTERVIEW ORA \u00cfTO :<\/h1>\n

– Votre travail se partage entre design et architecture. Avez vous une pr\u00e9f\u00e9rence, comment se partage votre activit\u00e9 aujourd’hui ???<\/span><\/p>\n

– Elle ne se partage pas elle est en fusion permanente, mais effectivement il y a diff\u00e9rents d\u00e9partements, dont l’architecture, design, design transport, design mobilier, accessoires… Et une partie exp\u00e9rimentale qui peut \u00eatre consid\u00e9r\u00e9e comme de l’art, qui suscite a faire des objets en \u00e9ditions limit\u00e9s, ou du moins qui ne n\u00e9cessite pas une industrialisation.<\/em><\/p>\n

– Comment avec toutes les sollicitations, choisissez vous de travailler avec une marque ???<\/span><\/p>\n

– Je prends les meilleurs !!! Dans leur domaine, qui ont une l\u00e9gitimit\u00e9, un savoir faire, une histoire. L\u00e0 par exemple on est dans les tapis, et ils ne font que des tapis, quand je fais Guerlain ils ne font que des parfums, quand je fais Christofle ils ne font que de l’art de la table, donc c’est \u00e0 chaque fois des marques qui ont un vrai savoir-faire, qui ont une l\u00e9gitimit\u00e9 c’est important \u00e7a…<\/em><\/p>\n

– Justement parlez nous de ces tapis<\/strong> que vous avez dessin\u00e9s pour la marque STEPEVI<\/strong>…<\/span><\/p>\n

– J’aurais pu en faire 200 des tapis<\/strong>, mais ce qui m’a vraiment int\u00e9ress\u00e9 avec ce projet c’est que ce tapis l\u00e0 c’est l’enfant de tous les tapis autour de vous, parce que ce sont les chutes des tapis qui le constituent. \u00c7a coute z\u00e9ro \u00e0 faire, c’est la la richesse de ce tapis car il ne co\u00fbte rien. L’id\u00e9e est plus forte que le prix… J’ai \u00e9t\u00e9 chercher dans les poubelles, j’ai vu des bandes, j’ai pris une bande, deux bandes, trois bandes… je les ai mises \u00e0 cot\u00e9 et forc\u00e9ment elles n’\u00e9taient pas de la m\u00eame largeur, longueur, de la m\u00eame couleur, et c’est ce qui a fait le charme de cette collection PARQUET<\/strong>…<\/em><\/p>\n

– De notre cot\u00e9 nous avons appr\u00e9ci\u00e9 votre collaboration avec Dunlopillo<\/a>, quelles sont vos impressions par rapport \u00e0 cette collaboration ???<\/span><\/p>\n

– Je pense que c’est important dans le design de ne pas \u00eatre inaccessible, la beaut\u00e9 peut \u00eatre offerte \u00e0 tout le monde !!! Ce projet \u00e9tait doublement int\u00e9ressant car nous avons sauv\u00e9 une usine quand m\u00eame, car nous avons tout fait fabriquer en France l\u00e0 o\u00f9 tout le monde fait fabriquer en Chine tout en \u00e9tant comp\u00e9titif. On a montr\u00e9 qu’on peut justement \u00eatre comp\u00e9titif et fabriquer en France… De plus c’\u00e9tait original et \u00e7a a beaucoup plu…<\/em><\/p>\n

– Envisagez vous de renouveler cette exp\u00e9rience du design “grand public” ???<\/span><\/p>\n

– Justement il y a une nouvelle collection avec Dunlopillo qui sera la trosi\u00e8me en fait ; et pourquoi pas si le sujet est int\u00e9ressant, moi je suis ouvert quand il y a une l\u00e9gitimit\u00e9 \u00e0 faire \u00e7a…<\/em><\/p>\n

– Avez un designer dont vous admirez la carri\u00e8re ???<\/span><\/p>\n

– Oh il y en a plein, je pourrais en parler des heures… Il y a Eames, Panton, Paulin, Nelson, Bertoia…<\/em><\/p>\n

– Et un objet culte ???<\/span><\/p>\n

– Le couteau suisse !!! Car on peut faire plein de trucs avec !!!<\/em><\/p>\n

– Nous discutions avec Karim RASHID<\/a> derni\u00e8rement qui nous disait qu’il ne supportait plus le design seulement esth\u00e9tique, qu’il voulait un design utile et simple. De votre cot\u00e9 aujourd’hui le design doit \u00eatre au service de la forme ou de la fonction ???<\/span><\/p>\n

– Tout d\u00e9pend le contexte, la plupart du temps c’est la fonction qui est importante, mais des fois la fonction est inutilisable. Par exemple un pot de fleur la fonction c’est de mettre une plante dans un pot…<\/em><\/p>\n

– Oui mais on peut avoir un pot avec arrosage automatique par exemple…<\/span><\/p>\n

– Oui mais la \u00e7a devient compliqu\u00e9, pourquoi pas, mais le charme d’un pot de fleur c’est de l’arroser sois-m\u00eame non ???<\/em><\/p>\n

– Sur Maison & Objet<\/strong> on entend souvent le mot “TENDANCE”. Quelles sont VOS tendances pour cette nouvelle ann\u00e9e ??? Arrive-t-on facilement \u00e0 cr\u00e9er sans suivre ces fameuses tendances ???<\/span><\/p>\n

– C’est un mot que je d\u00e9teste !!! C’est un mot qui ne va pas au design, qui va bien \u00e0 la mode, car c’est quelque chose qui s’ab\u00eeme, et par le fait que \u00e7a s’ab\u00eeme il y a un renouvellement obligatoire donc vient le mot tendance… Mais quand on ach\u00e8te un canap\u00e9 \u00e0 15 000 euros on ne change pas chaque ann\u00e9e, apr\u00e8s sur du mobilier accessible on peut envisager de changer de temps en temps mais bon… Dans le design, moi j’essaye de m’\u00e9carter de tout \u00e7a, je reste fid\u00e8le \u00e0 mes convictions, \u00e0 mon esth\u00e9tique, \u00e0 ce que je d\u00e9veloppe depuis des ann\u00e9es, et ma seule \u00e9volution c’est d’essayer d’\u00eatre meilleur dans mon propre style…<\/em><\/p>\n

– Nous venons de visiter l’hotel SEVEN \u00e0 paris que nous avons ador\u00e9, notre petit doigt nous a dit que vous travaillez sur le projet h\u00f4tel O de la m\u00eame soci\u00e9t\u00e9 vous pouvez nous en dire plus ???<\/span><\/p>\n

– \u00c7a va \u00eatre tr\u00e8s sympa (rires) !!! C’est vraiment l’h\u00f4tel anti-concept, je veux juste qu’on soit bien dedans, d’avoir un bon oreiller, une bonne couette, un bon service, et qu’on se sente bien dans sa chambre, et qu’il soit a proximit\u00e9 de tout ce qu’il faut quand on vient quelques jours. Je ne suis pas all\u00e9 chercher beaucoup plus loin…<\/em><\/p>\n

– Passons a votre personnalit\u00e9… Quels sont vos passions, vos loisirs, en dehors du design ??? Votre notori\u00e9t\u00e9 actuelle est-elle un avantage ???<\/span><\/p>\n

– Ma passion c’est ma vie, tout gravite autour de mon m\u00e9tier, je n’ai pas beaucoup de temps pour moi, je voyage tout le temps, il n’y a pas de fronti\u00e8re entre ma vie priv\u00e9e et mon travail. C’est une m\u00eame vie que j’appr\u00e9cie car elle me donne acc\u00e8s a des choses auxquelles j’aurais peut \u00eatre pas acc\u00e8s si je ne faisais pas ce m\u00e9tier. Ma notori\u00e9t\u00e9 me donne la possibilit\u00e9 de faire des rencontres magnifiques, des d\u00e9couvertes, de la connaissance, j’apprends tous les jours…<\/em><\/p>\n

– Vous \u00eates n\u00e9 \u00e0 Marseille…<\/span><\/p>\n

– Il parait ouais…<\/em><\/p>\n

– Vous suivez un peu l’actualit\u00e9 marseillaise, les designer marseillais…<\/span><\/p>\n

– Pas trop je dois l’avouer, mais j’investis et crois beaucoup en la ville, j’ai achet\u00e9 le toit de la cit\u00e9 radieuse pour en faire un centre d’art… J’esp\u00e8re que \u00e7a fera du bien \u00e0 la ville culturellement…<\/em><\/p>\n

– Et une question pos\u00e9e par nos membres les plus int\u00e9ress\u00e9s… Avez vous une place vacante dans votre agence ???<\/span><\/p>\n

– Ouais (rires) il y a beaucoup de projets, beaucoup de boulot, donc pourquoi pas ouais.<\/strong><\/em><\/p>\n

.<\/span>
\n<\/strong><\/em><\/p>\n

\"\"<\/strong><\/em><\/p>\n

Cette collection de tapis PARQUET<\/strong>, est le r\u00e9sultat de la col\u00adlab\u00ado\u00adra\u00adtion entre STEPEVI<\/strong> et Ora \u00cfto<\/strong>. Con\u00adstru\u00adits sur des jeux de lignes et de re\u00adliefs., ces nou\u00advelles cr\u00e9a\u00adtions sont \u00e9vo\u00adlu\u00adtives et r\u00e9interpr\u00e8tent les lames d\u2019un par\u00adquet d\u00e9\u00adcal\u00e9. Les ex\u00adten\u00adsions se plug\u00adgent \u00e0 l\u2019infi\u00adni pour se re\u00adnou\u00advel\u00ader en jouant sur des d\u00e9\u00adgrad\u00e9s de couleurs…<\/p>\n

\"\"<\/strong><\/em><\/p>\n

\"\"<\/strong><\/em><\/p>\n

\"\"<\/strong><\/em><\/p>\n

En savoir + sur STEPEVI<\/strong><\/a> & Ora \u00cfTO<\/strong><\/a><\/p>\n

Voir d\u2019autres reportages sur MAISON & OBJET 2011<\/strong><\/a>\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

A l’occasion du salon Maison & Objet 2011, STEPEVI pr\u00e9sentait sa collection de tapis PARQUET, dessi […]<\/p>\n","protected":false},"author":3,"featured_media":105741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[905,911,961,933,973],"tags":[78],"class_list":{"0":"post-105732","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-deco-design","8":"category-designer","9":"category-maison-et-objet","10":"category-ora-ito","11":"category-tapis","12":"tag-design","13":"entry"},"featured_image_urls":{"full":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,false],"thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=255%2C389&ssl=1",255,389,true],"medium_large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,true],"large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,true],"1536x1536":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,true],"2048x2048":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,true],"featured-thumb":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=576%2C750&ssl=1",576,750,true],"ab-block-post-grid-landscape":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=576%2C400&ssl=1",576,400,true],"ab-block-post-grid-square":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=576%2C600&ssl=1",576,600,true],"author-pro-image":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=360%2C570&ssl=1",360,570,true],"slider":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=576%2C400&ssl=1",576,400,true],"woocommerce_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=450%2C450&ssl=1",450,450,true],"woocommerce_single":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,true],"woocommerce_gallery_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=180%2C180&ssl=1",180,180,true],"sow-carousel-default":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=272%2C182&ssl=1",272,182,true]},"post_excerpt_stackable":"

A l’occasion du salon Maison & Objet 2011, STEPEVI pr\u00e9sentait sa collection de tapis PARQ…<\/p>\n","category_list":"DECO-DESIGN<\/a>, Designer<\/a>, MAISON & OBJET<\/a>, Ora \u00cfTO<\/a>, Tapis<\/a>","author_info":{"display_name":"Jo Yana","author_link":"https:\/\/www.joyana.fr\/ja\/author\/joyana\/"},"comments_num":"29 comments","featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,false],"thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=255%2C389&ssl=1",255,389,true],"medium_large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,true],"large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,true],"1536x1536":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,true],"2048x2048":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,true],"featured-thumb":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=576%2C750&ssl=1",576,750,true],"ab-block-post-grid-landscape":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=576%2C400&ssl=1",576,400,true],"ab-block-post-grid-square":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=576%2C600&ssl=1",576,600,true],"author-pro-image":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=360%2C570&ssl=1",360,570,true],"slider":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=576%2C400&ssl=1",576,400,true],"woocommerce_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=450%2C450&ssl=1",450,450,true],"woocommerce_single":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?fit=576%2C878&ssl=1",576,878,true],"woocommerce_gallery_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=180%2C180&ssl=1",180,180,true],"sow-carousel-default":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/old\/ORA-ITO-STEPEVI_TAPIS_INTERVIEW.jpg?resize=272%2C182&ssl=1",272,182,true]},"post_excerpt_stackable_v2":"

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