{"id":114617,"date":"2013-10-18T13:56:19","date_gmt":"2013-10-18T12:56:19","guid":{"rendered":"https:\/\/joyana.fr\/?p=14617"},"modified":"2013-10-18T13:56:19","modified_gmt":"2013-10-18T12:56:19","slug":"the-sub-machine-a-biere-design-heineken-krups-marc-newson","status":"publish","type":"post","link":"https:\/\/www.joyana.fr\/en\/the-sub-machine-a-biere-design-heineken-krups-marc-newson\/114617\/","title":{"rendered":"THE SUB\u00ae par Heineken x Marc NEWSON x Krups"},"content":{"rendered":"<p>Apr\u00e8s Ora \u00cfto, <strong>Heineken<\/strong> collabore de nouveau avec un designer de renom &#8211; <strong>Marc Newson<\/strong> &#8211; pour la cr\u00e9ation de la <strong>machine \u00e0 bi\u00e8re design<\/strong> par excellence &#8230; <strong>THE SUB\u00ae<\/strong> &#8230;<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" alt=\"HEINEKEN-THE-SUB-LOFT\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2013\/10\/HEINEKEN-THE-SUB-LOFT-576x576.jpg?resize=576%2C576&#038;ssl=1\" width=\"576\" height=\"576\" \/><\/p>\n<p><strong>Heineken<\/strong> et le designer <strong>Marc Newson<\/strong> r\u00e9inventent la pression \u00e0 domicile avec la <strong>machine \u00e0 bi\u00e8re THE\u00a0SUB\u00ae<\/strong>\u00a0qui arbore un <strong>design<\/strong> r\u00e9tro-futuriste inspir\u00e9 des sous-marins alliant qualit\u00e9, avant-gardisme et style. Une superbe\u00a0machine high-tech en aluminium d\u00e9di\u00e9e \u00e0 la d\u00e9gustation de la bi\u00e8re&#8230;<\/p>\n<p>Gr\u00e2ce \u00e0 sa qualit\u00e9 de pression optimale, <strong>THE\u00a0SUB\u00ae\u00a0<\/strong>permet une d\u00e9gustation in\u00e9dite en d\u00e9livrant une bi\u00e8re presque glac\u00e9e, \u00e0 2 degr\u00e9s, et une mousse quasi professionnelle.\u00a0Le d\u00e9tail qui fait la diff\u00e9rence, il se pr\u00e9sente \u00e0 l\u2019horizontale \u2013 une premi\u00e8re dans les syst\u00e8mes de pression \u00e0 domicile actuels.\u00a0Il s\u2019ouvre et se referme de mani\u00e8re inattendue afin d\u2019accueillir la TORP\u00ae &#8211; un nouveau format de recharge de 2 litres pens\u00e9 pour faciliter son rangement en r\u00e9frig\u00e9rateur.<\/p>\n<p>Pour garantir une qualit\u00e9 de fabrication irr\u00e9prochable, <strong>Heineken<\/strong> s\u2019est rapproch\u00e9 de <strong>Krups<\/strong>, marque leader en France dans le domaine des machines \u00e0 bi\u00e8re \u00e0 domicile.<em id=\"__mceDel\"><\/em><em id=\"__mceDel\"><br \/>\n<\/em><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" class=\"alignnone size-large wp-image-14621\" alt=\"HEINEKEN-THE-SUB-SUPER-CHILLED\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2013\/10\/HEINEKEN-THE-SUB-SUPER-CHILLED1-576x356.jpg?resize=576%2C356&#038;ssl=1\" width=\"576\" height=\"356\" \/><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Heineken-The-Sub\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub1-576x407.jpg?resize=576%2C407&#038;ssl=1\" width=\"576\" height=\"407\" \/><\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"HEINEKEN-THE-SUB-TORP\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2013\/10\/HEINEKEN-THE-SUB-TORP1-576x407.jpg?resize=576%2C407&#038;ssl=1\" width=\"576\" height=\"407\" \/><\/p>\n<p><strong>THE SUB\u00ae par Heineken x Marc NEWSON x Krups<\/strong>\u00a0sera disponible \u00e0 partir du 1er trimestre 2014 au tarif de 249\u20ac. Un module de pr\u00e9-commande sera lanc\u00e9 pour les f\u00eates de fin d\u2019ann\u00e9e.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"HEINEKEN-THE-SUB-DEMO\" src=\"https:\/\/i0.wp.com\/joyana.fr\/wp-content\/uploads\/2013\/10\/HEINEKEN-THE-SUB-DEMO-576x576.jpg?resize=576%2C576&#038;ssl=1\" width=\"576\" height=\"576\" \/><\/p>\n<p style=\"text-align: center;\">En savoir + sur <a href=\"http:\/\/www.heinekenfrance.fr\/\" target=\"_blank\"><strong>HEINEKEN<\/strong><\/a> x <a href=\"http:\/\/www.marc-newson.com\/\" target=\"_blank\"><strong>Marc NEWSON<\/strong><\/a> x <a href=\"http:\/\/www.krups.fr\/fr\/\" target=\"_blank\"><strong>KRUPS\u00a0<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s Ora \u00cfto, Heineken collabore de nouveau avec un designer de renom &#8211; Marc Newson &#8211; pour la cr\u00e9ation de la machine \u00e0 bi\u00e8re design par excellence &#8230; THE SUB\u00ae &#8230; Heineken et le designer Marc Newson r\u00e9inventent la pression \u00e0 domicile avec la machine \u00e0 bi\u00e8re THE\u00a0SUB\u00ae\u00a0qui arbore un design r\u00e9tro-futuriste inspir\u00e9 des sous-marins [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":114619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_themeisle_gutenberg_block_has_review":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[909,905,925,1225],"tags":[78,1545,1546,1547,579,1548],"class_list":{"0":"post-114617","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cuisine","8":"category-deco-design","9":"category-high-tech","10":"category-marc-newson","11":"tag-design","12":"tag-heineken","13":"tag-krups","14":"tag-machine-a-biere-design","15":"tag-marc-newson","16":"tag-tireuse-a-biere-design","17":"entry"},"featured_image_urls":{"full":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,false],"thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=389%2C389&ssl=1",389,389,true],"medium_large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,true],"large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,true],"1536x1536":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,true],"2048x2048":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,true],"featured-thumb":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=650%2C650&ssl=1",650,650,true],"ab-block-post-grid-landscape":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=600%2C400&ssl=1",600,400,true],"ab-block-post-grid-square":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=600%2C600&ssl=1",600,600,true],"author-pro-image":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=360%2C570&ssl=1",360,570,true],"slider":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=650%2C400&ssl=1",650,400,true],"woocommerce_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=450%2C450&ssl=1",450,450,true],"woocommerce_single":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,true],"woocommerce_gallery_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=180%2C180&ssl=1",180,180,true],"sow-carousel-default":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=272%2C182&ssl=1",272,182,true]},"post_excerpt_stackable":"<p>Apr\u00e8s Ora \u00cfto, Heineken collabore de nouveau avec un designer de renom &#8211; Marc Newson &#8211; pour la cr\u00e9ation de la machine \u00e0 bi\u00e8re design par excellence &#8230; THE SUB\u00ae &#8230; Heineken et le designer Marc Newson r\u00e9inventent la pression \u00e0 domicile avec la machine \u00e0 bi\u00e8re THE\u00a0SUB\u00ae\u00a0qui arbore un design r\u00e9tro-futuriste inspir\u00e9 des sous-marins alliant qualit\u00e9, avant-gardisme et style. Une superbe\u00a0machine high-tech en aluminium d\u00e9di\u00e9e \u00e0 la d\u00e9gustation de la bi\u00e8re&#8230; Gr\u00e2ce \u00e0 sa qualit\u00e9 de pression optimale, THE\u00a0SUB\u00ae\u00a0permet une d\u00e9gustation in\u00e9dite en d\u00e9livrant une bi\u00e8re presque glac\u00e9e, \u00e0 2 degr\u00e9s, et une mousse quasi professionnelle.\u00a0Le d\u00e9tail qui fait&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/decoration\/cuisine\/\" rel=\"category tag\">Cuisine<\/a>, <a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/\" rel=\"category tag\">DECO-DESIGN<\/a>, <a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/actualite\/high-tech\/\" rel=\"category tag\">High-Tech<\/a>, <a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/designer\/marc-newson\/\" rel=\"category tag\">Marc NEWSON<\/a>","author_info":{"display_name":"Jo Yana","author_link":"https:\/\/www.joyana.fr\/en\/author\/joyana\/"},"comments_num":"8 comments","featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,false],"thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=389%2C389&ssl=1",389,389,true],"medium_large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,true],"large":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,true],"1536x1536":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,true],"2048x2048":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,true],"featured-thumb":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=650%2C650&ssl=1",650,650,true],"ab-block-post-grid-landscape":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=600%2C400&ssl=1",600,400,true],"ab-block-post-grid-square":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=600%2C600&ssl=1",600,600,true],"author-pro-image":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=360%2C570&ssl=1",360,570,true],"slider":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=650%2C400&ssl=1",650,400,true],"woocommerce_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=450%2C450&ssl=1",450,450,true],"woocommerce_single":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?fit=650%2C650&ssl=1",650,650,true],"woocommerce_gallery_thumbnail":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=180%2C180&ssl=1",180,180,true],"sow-carousel-default":["https:\/\/i0.wp.com\/www.joyana.fr\/wp-content\/uploads\/2013\/10\/Heineken-The-Sub.jpg?resize=272%2C182&ssl=1",272,182,true]},"post_excerpt_stackable_v2":"<p>Apr\u00e8s Ora \u00cfto, Heineken collabore de nouveau avec un designer de renom &#8211; Marc Newson &#8211; pour la cr\u00e9ation de la machine \u00e0 bi\u00e8re design par excellence &#8230; THE SUB\u00ae &#8230; Heineken et le designer Marc Newson r\u00e9inventent la pression \u00e0 domicile avec la machine \u00e0 bi\u00e8re THE\u00a0SUB\u00ae\u00a0qui arbore un design r\u00e9tro-futuriste inspir\u00e9 des sous-marins alliant qualit\u00e9, avant-gardisme et style. Une superbe\u00a0machine high-tech en aluminium d\u00e9di\u00e9e \u00e0 la d\u00e9gustation de la bi\u00e8re&#8230; Gr\u00e2ce \u00e0 sa qualit\u00e9 de pression optimale, THE\u00a0SUB\u00ae\u00a0permet une d\u00e9gustation in\u00e9dite en d\u00e9livrant une bi\u00e8re presque glac\u00e9e, \u00e0 2 degr\u00e9s, et une mousse quasi professionnelle.\u00a0Le d\u00e9tail qui fait&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/decoration\/cuisine\/\" rel=\"category tag\">Cuisine<\/a>, <a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/\" rel=\"category tag\">DECO-DESIGN<\/a>, <a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/actualite\/high-tech\/\" rel=\"category tag\">High-Tech<\/a>, <a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/designer\/marc-newson\/\" rel=\"category tag\">Marc NEWSON<\/a>","author_info_v2":{"name":"Jo Yana","url":"https:\/\/www.joyana.fr\/en\/author\/joyana\/"},"comments_num_v2":"8 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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Marc Newson &#8211; pour la cr\u00e9ation de la machine \u00e0 bi\u00e8re design par excellence &#8230; THE SUB\u00ae &#8230; Heineken et le designer Marc Newson r\u00e9inventent la pression \u00e0 domicile avec la machine \u00e0 bi\u00e8re THE\u00a0SUB\u00ae\u00a0qui arbore un design r\u00e9tro-futuriste inspir\u00e9 des sous-marins&hellip;","coauthors":[],"tax_additional":{"categories":{"linked":["<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/decoration\/cuisine\/\" class=\"advgb-post-tax-term\">Cuisine<\/a>","<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/\" class=\"advgb-post-tax-term\">DECO-DESIGN<\/a>","<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/actualite\/high-tech\/\" class=\"advgb-post-tax-term\">High-Tech<\/a>","<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/designer\/marc-newson\/\" class=\"advgb-post-tax-term\">Marc NEWSON<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">Cuisine<\/span>","<span class=\"advgb-post-tax-term\">DECO-DESIGN<\/span>","<span class=\"advgb-post-tax-term\">High-Tech<\/span>","<span class=\"advgb-post-tax-term\">Marc NEWSON<\/span>"]},"tags":{"linked":["<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/designer\/marc-newson\/\" class=\"advgb-post-tax-term\">DESIGN<\/a>","<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/designer\/marc-newson\/\" class=\"advgb-post-tax-term\">Heineken<\/a>","<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/designer\/marc-newson\/\" class=\"advgb-post-tax-term\">Krups<\/a>","<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/designer\/marc-newson\/\" class=\"advgb-post-tax-term\">Machine \u00e0 bi\u00e8re design<\/a>","<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/designer\/marc-newson\/\" class=\"advgb-post-tax-term\">Marc Newson<\/a>","<a href=\"https:\/\/www.joyana.fr\/en\/category\/deco-design\/designer\/marc-newson\/\" class=\"advgb-post-tax-term\">Tireuse \u00e0 bi\u00e8re design<\/a>"],"unlinked":["<span class=\"advgb-post-tax-term\">DESIGN<\/span>","<span class=\"advgb-post-tax-term\">Heineken<\/span>","<span class=\"advgb-post-tax-term\">Krups<\/span>","<span class=\"advgb-post-tax-term\">Machine \u00e0 bi\u00e8re design<\/span>","<span class=\"advgb-post-tax-term\">Marc Newson<\/span>","<span class=\"advgb-post-tax-term\">Tireuse \u00e0 bi\u00e8re design<\/span>"]}},"comment_count":8,"relative_dates":{"created":"Posted 13 years ago","modified":"Updated 13 years ago"},"absolute_dates":{"created":"Posted on 18 October 2013","modified":"Updated on 18 October 2013"},"absolute_dates_time":{"created":"Posted on 18 October 2013 13:56","modified":"Updated on 18 October 2013 13:56"},"featured_img_caption":"","series_order":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9bteI-tOF","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.joyana.fr\/en\/wp-json\/wp\/v2\/posts\/114617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.joyana.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joyana.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joyana.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joyana.fr\/en\/wp-json\/wp\/v2\/comments?post=114617"}],"version-history":[{"count":0,"href":"https:\/\/www.joyana.fr\/en\/wp-json\/wp\/v2\/posts\/114617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joyana.fr\/en\/wp-json\/wp\/v2\/media\/114619"}],"wp:attachment":[{"href":"https:\/\/www.joyana.fr\/en\/wp-json\/wp\/v2\/media?parent=114617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joyana.fr\/en\/wp-json\/wp\/v2\/categories?post=114617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joyana.fr\/en\/wp-json\/wp\/v2\/tags?post=114617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}