{"id":112468,"date":"2014-03-31T08:41:29","date_gmt":"2014-03-31T07:41:29","guid":{"rendered":"https:\/\/joyana.fr\/?p=12468"},"modified":"2014-03-31T08:41:29","modified_gmt":"2014-03-31T07:41:29","slug":"interview-la-boite-concept-kossi-aguessy","status":"publish","type":"post","link":"https:\/\/www.joyana.fr\/en\/interview-la-boite-concept-kossi-aguessy\/112468\/","title":{"rendered":"Interview LA BOITE CONCEPT"},"content":{"rendered":"

Cheveux hirsutes, barbichette et boots jaunes, Tim – de LA BOITE CONCEPT<\/strong>\u00a0– \u00e0 la silhouette du parfait Hipster des sorties de Fashion-week parisienne sauf que…<\/p>\n

\"IMG_0031\"<\/a><\/p>\n

\"LA-BOITE-CONCEPT_0012\"<\/a><\/p>\n

\"LA-BOITE-CONCEPT_0120\"<\/a><\/p>\n

Loin des catwallks, Son truc \u00e0 Tim, c\u2019est la musique.\u00a0Celle avec des basses, des graves, des trembles, des aigues.<\/span>
\nCelle pleine de boutons de r\u00e9glages et de membranes vibrantes des amplis, baffles et autres enceintes de nos machines \u00e0 son.
\nTimoth\u00e9e Cagniard, (pour l\u2019\u00e9tat civil) dirige depuis 2008 La Bo\u00eete Concept<\/strong>, sa bo\u00eete, une bo\u00eete \u00e0 musique familiale dans laquelle fr\u00e8res, p\u00e8re, et autres con\u00e7oivent, livrent aux m\u00e9lomanes des enceintes et des concepts aussi pr\u00e9cis qu\u2019intelligents.
\nIl faut dire que Chez les Cagniard, le bon son, le son juste est une histoire \u00e9pidermiquement familiale avec laquelle l\u2019on ne plaisante pas !<\/p>\n

\"La-Boite-concept-LD-Cube-+accessoirs\"<\/a><\/p>\n

Et Si telle une bande magn\u00e9tique, l\u2019on rembobinait l\u2019histoire, l\u2019on d\u00e9couvrirait, Marie Yeramian Cagniard, a\u00efeule du clan, \u00e9migr\u00e9e arm\u00e9nienne \u00e0 la fibre musicale et entrepreneuse.
\nEn cr\u00e9ant la marque SIARE, elle transforme une passion en m\u00e9tier et transmet sa force de caract\u00e8re et sa d\u00e9termination \u00e0 sa descendance : “Elle m\u2019a encourag\u00e9 \u00e0 r\u00eaver, donn\u00e9 l\u2019envie d\u2019entreprendre”<\/em> dit Timoth\u00e9e Cagniard de cette grand-m\u00e8re-muse.
\n“Quand je serais grand, je ferai des enceintes comme toi”<\/em>. Cette promesse, il la lui fit, malgr\u00e9 le fait qu\u2019elle eut aim\u00e9 le voir prendre d\u2019autres chemins.<\/p>\n

Adolescent, il se fabrique ses propres enceintes, en guise d\u2019exp\u00e9rimentation.
\nEtudiant, Il organise des soir\u00e9es, puis toujours entrepreneur, se lance dans l\u2019impression graphique.
\nPuis vint 2008 et le boom du num\u00e9rique. Avec celui-ci, de nouveaux modes de consommation de la musique: ordinateurs, lecteurs num\u00e9riques etc.\u2026<\/p>\n

C\u2019est a cette \u00e9poque que Guillaume son fr\u00e8re (Histoire de famille vous dit-on!!!) eu l\u2019ing\u00e9nieuse id\u00e9e de se faire fabriquer une borne multim\u00e9dia, inspir\u00e9e de la borne Pong, borne d\u2019arcade Atari qui fit fureur dans les ann\u00e9es 70.<\/p>\n

Ce fut le d\u00e9clic. En tribu, on brainstorme (p\u00e8re et grand-m\u00e8re inclus) sur le potentiel de cet objet, on tergiverse, on \u00ab d\u00e9cisionne \u00bb, et on se lance :
\n\u201cLa Bo\u00eete \u00e9tait n\u00e9e!!!
\nPuis vint le parcours du combattant de l\u2019entrepreneur, les mois pendant lesquels
\nLa borne est am\u00e9lior\u00e9e “pour en faire une borne de compet” (ndrl) et des enceintes d\u00e9velopp\u00e9es pour l\u2019accompagner.
\nTout cela sous la houlette de Yvon Maurel, Docteur en \u00e9lectro-acoustique, le toujours tr\u00e8s exigeant directeur technique de la marque depuis lors.
\nCette premi\u00e8re machine, simplement baptis\u00e9e “la Premi\u00e8re” (d\u00e9cid\u00e9ment) fut pour La Boite<\/strong>, un succ\u00e8s m\u00e9diatique \u201cd\u2019enfer!!!\u201d mais elle en vendit peu.<\/p>\n

Qu\u2019a cela ne tienne, toujours \u00e0 la recherche de l\u2019Innovation, Timoth\u00e9e passe Les 2 ann\u00e9es suivantes sur le terrain, en \u00e9tude de besoins li\u00e9s aux\u201c nouveaux moyens de consommation musicale\u201d.
\nBien lui en fit. De ces ann\u00e9es d\u2019observation, nait le LD ( Laptop Dock ).
\nBrillante combinaison de fonctionnalit\u00e9 d\u2019un bureau et de la haute fid\u00e9lit\u00e9 d\u2019un syst\u00e8me sonore d\u2019une irr\u00e9prochable qualit\u00e9. C\u2019est LA bonne id\u00e9e !!!!
\nL\u2019int\u00e9r\u00eat est imm\u00e9diat.
\nLa succ\u00e8s story de la Bo\u00eete ne cesse depuis lors de r\u00e9pandre ses sonores ondes de part le monde.
\nRencontre funky avec un entrepreneur groovy sur fond de promesse musicale splendidement tenue.<\/p>\n

\"Timothee-cagniard-la-boite-concept\"<\/a><\/p>\n

.<\/p>\n

INTERVIEW LA BOITE CONCEPT<\/h2>\n

<\/h2>\n

KOSSI AGUESSY\/ QUEL PETIT GARCON ETAIS TU ? PLUTOT ROCK N ROLL OU TONTINES ?<\/span><\/p>\n

LA BOITE CONCEPT<\/strong>\/ Je dirais que j\u2019\u00e9tais un petit gar\u00e7on plut\u00f4t boute-en-train, farceur, mais en m\u00eame temps appliqu\u00e9 et attentif \u00e0 l\u2019\u00e9cole.
\nMes parents m\u2019ont toujours fait confiance et m\u2019ont ainsi laiss\u00e9 une incroyable libert\u00e9. J’ai g\u00e9r\u00e9 jeune mon emploi du temps seul.
\nA 14 ans, je r\u00e9p\u00e9tais tous les mercredis avec mon groupe de rock et le samedi c\u2019\u00e9tait sortie \u00e0 Paris entre amis.<\/p>\n

KA\/ JE SAIS PAR LA PETITE SOURIS QUE TU AS ETE ELEVE DANS LE MUSIQUE , QUE TA GRAND_ MERE AVAIT D\u00c9J\u00c0 UNE MARQUE DE MATERIEL HI-FI; PEUX TU ME RACONTER CETTE ENFANCE EN MUSIQUE, LE R\u00d4LE DE CELLE CI DANS TA VIE D\u2019ADULTE ?<\/span><\/p>\n

LBC\/ Nous avons tous besoin d\u2019un mod\u00e8le, le mien est effectivement ma grand-m\u00e8re.
\nTr\u00e8s proche d\u2019elle, elle me racontait souvent son passif de hifiste business woman. Captivit\u00e9 par ses r\u00e9cits, elle m\u2019a donn\u00e9 le go\u00fbt d\u2019entreprendre. J\u2019ai ainsi fabriqu\u00e9 mes premi\u00e8res enceintes tr\u00e8s jeune.
\nMon p\u00e8re et ma grand m\u00e8re m\u2019ont \u00e0 la fois pouss\u00e9 \u00e0 m\u2019int\u00e9resser au domaine de la haute-fid\u00e9lit\u00e9 mais en m\u00eame temps me d\u00e9conseillaient d\u2019entreprendre da ns ce domaine en crise dans ces ann\u00e9es 90.<\/p>\n

KA\/\u00a0QUAND AS TU DECIDER DE REPRENDRE LE \u201cFLAMBEAU\u201d? POURQUOI? COMMENT? OU LE VERRAIS TU DANS 10 ANS? RACONTES NOUS UN PEU L\u2019 HISTOIRE DE LA BOITE!!!!!<\/span><\/p>\n

LBC\/ Lancer une nouvelle marque sp\u00e9cialis\u00e9e dans la haute-fid\u00e9lit\u00e9 est une d\u00e9cision coll\u00e9giale et surtout familiale.
\nEn 2007, mon fr\u00e8re Guillaume qui \u00e9tait alors Directeur Artistique chez BDDP & Fils dessina une borne multim\u00e9dia en bois. Sa volont\u00e9 \u00e9tait simple, en finir avec l’accumulation peu pratique et peu esth\u00e9tique de son mat\u00e9riel multim\u00e9dia et de leurs incalculables fils visibles poussi\u00e9reux.
\nIl imagine et se lance ainsi dans la fabrication, pour son propre usage, d\u2019une borne sans fils apparents qui lui permet de regrouper son ordinateur et ses enceintes hifi.
\nCe concept va tr\u00e8s vite retenir mon attention. Je vois dans ce produit un concept pratique, esth\u00e9tique mais surtout novateur. J\u2019insiste donc rapidement pour le perfectionner et le d\u00e9velopper afin de le faire partager. Nous avons alors d\u00e9cid\u00e9 ensemble d’allier nos comp\u00e9tences et avons fait appel \u00e0 notre p\u00e8re, Thierry Cagniard, pour son exp\u00e9rience et son expertise. Il a en effet d\u00e9velopp\u00e9 la division enceintes acoustiques de SIARE. Nous avons aussi eu la chance de faire intervenir notre grand m\u00e8re qui participa aux premi\u00e8res r\u00e9unions du projet.
\nEn mai 2008, nous d\u00e9cidons avec Guillaume de lancer un nouveau mod\u00e8le en s\u00e9rie limit\u00e9e : la \u00ab Premi\u00e8re \u00bb.
\nRapidement notre projet va int\u00e9resser Yvon Maurel Dr en \u00e9lectro-acoustique sp\u00e9cialiste du domaine. Il est tout de suite s\u00e9duit par ce d\u00e9fit technique et viendra diriger le Labo de la soci\u00e9t\u00e9. Matthieu Luong, mon partenaire business depuis 2004, prendra de son c\u00f4t\u00e9 les r\u00eanes du d\u00e9veloppement commercial en France.
\nCette borne qui int\u00e9grait un ordinateur, \u00e9tait imposante et avait un design tr\u00e8s d\u00e9cal\u00e9. Elle a connu un fort succ\u00e8s m\u00e9diatique mais est difficile \u00e0 vendre. Ce produit a \u00e9t\u00e9 cependant tr\u00e8s important \u00e0 notre r\u00e9flexion produit. Cette exp\u00e9rience de 2 ans a forc\u00e9ment influ\u00e9e sur le concept, le design et le business model du projet LD lanc\u00e9 en 2010.<\/p>\n

 <\/p>\n

KA\/\u00a0QUELLE EST AUJOURD\u2019HUI LA FONCTIONNALIT\u00c9 OU L\u2019APPLICATION LI\u00c9E A LA MUSIQUE DOMESTIQUE, QUE TU AIMERAIS CREER OU VOIR INVENTER?<\/span><\/p>\n

LBC\/\u00a0Le \u00ab cloud \u00bb est une r\u00e9elle avanc\u00e9e technique qui aura une influence sur les usages.
\nLes sources sonores sont encore trop diverses. En effet, nous \u00e9coutons dans une m\u00eame journ\u00e9e une playlist On-line, le son de son t\u00e9l\u00e9phone ceci mix\u00e9 \u00e0 sa playlist iTunes.
\nLa TV connect\u00e9e sera l\u2019enjeu des prochaines ann\u00e9es. Si Apple lance sa propre TV nous pouvons alors parier sur une r\u00e9volution des usages. La TV deviendrait le p\u00f4le multim\u00e9dia o\u00f9 tout son contenu sera accessible en un clic.
\nNous nous pr\u00e9parons aujourd\u2019hui \u00e0 ces \u00e9volutions d\u2019usage au niveau \u00ab Hard \/ Produit \u00bb. Mon r\u00eave serait ainsi de toucher aux services et pourquoi pas travailler sur du \u00ab Soft \u00bb li\u00e9 \u00e0 la musique. De belle start-up fran\u00e7aises comme WHYD.com se sp\u00e9cialisent aujourd\u2019hui sur la centralisation de son contenu musical sur des sites on-line. Pourquoi ne pas avancer conjointement car notre but est le m\u00eame : Simplifier l\u2019\u00e9coute de musique.<\/p>\n

KA\/\u00a0PARLANT D\u2019APPLICATION, COMMENT EN ETES VOUS VENUS A FAIRE CETTE INTEGRATION QUI PARAIT SI EVIDENTE UNE FOIS FAITE DE LA MUSIQUE DANS LE MOBILIER. COMMENT EST N\u00c9E LA LIGNE LD ?<\/span><\/p>\n

LBC\/\u00a0Nous cherchons \u00e0 proposer des produits audio que l\u2019on consid\u00e8re comme une pi\u00e8ce de design et qui soient en m\u00eame temps techniquement efficaces. Nous ne d\u00e9veloppons pas des meubles dans lesquels nous ajoutons des haut-parleurs, nous d\u00e9veloppons des enceintes acoustiques de haute fid\u00e9lit\u00e9 optimis\u00e9es pour les ordinateurs et nouveaux m\u00e9dias.
\nL\u2019id\u00e9e de faire un dock pour ordinateur ne m\u2019est pas venue tout de suite. Le processus de cr\u00e9ation a \u00e9t\u00e9 long.
\nNous sommes partis de l\u2019utilisateur avant de travailler sur le concept ou le design.<\/p>\n

Je suis all\u00e9 en point de vente, chez mes amis et chez mes connaissances pour observer l\u2019int\u00e9gration et l\u2019utilisation des nouveaux objets du quotidien (Laptop, Tablettes, Smartphone \u2026). J\u2019ai questionn\u00e9 une vingtaine de points de ventes HiFi. Nous avons ainsi constat\u00e9 que m\u00eame si l\u2019ordinateur est la principale source de musique \u00e0 la maison, peu de vendeurs savent diriger leurs clients vers un mat\u00e9riel hifi optimis\u00e9 pour l\u2019ordinateur.
\nPar ailleurs, nous avons remarqu\u00e9 que la place num\u00e9ro 1 de l\u2019ordinateur dans l\u2019habitacle est la chaise et le canap\u00e9 !
\nL\u2019id\u00e9e produit vient alors naturellement et un concept en d\u00e9coule. Nous avons r\u00e9dig\u00e9 ensuite avec toute l\u2019\u00e9quipe un cahier des charges avec des objectifs de r\u00e9sultats.<\/p>\n

Nous avons enfin attaqu\u00e9 l\u2019\u00e9tape la plus longue : la cr\u00e9ation et le d\u00e9veloppement sans compromis possible entre les contraintes esth\u00e9tiques et celles de l\u2019\u00e9lectro-acoustique. Nous avan\u00e7ons tous ensemble en mettant en commun nos avanc\u00e9es \u00e0 la fois cr\u00e9atives et techniques.
\nLA BOITE CONCEPT<\/strong> et notre laboratoire d\u2019\u00e9lectro-acoustique exercent aujourd\u2019hui une activit\u00e9 de R&D soutenue. Nous avons la chance d\u2019\u00eatre aujourd\u2019hui une \u00e9quipe compl\u00e8te et surtout compl\u00e9mentaire de docteur, ing\u00e9nieurs, designers, industriels et commerciaux.<\/p>\n

\"Portrait-Timothee-cagniard-samuel-accoceberry\"<\/a><\/p>\n

En savoir + sur LA BOITE CONCEPT<\/strong><\/a><\/p>\n

.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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